Free PDF Copycats How Smart Companies Use Imitation to Gain a Strategic Edge

Download Copycats How Smart Companies Use Imitation to Gain a Strategic Edge

Download Copycats How Smart Companies Use Imitation to Gain a Strategic Edge

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Book Details :
Published on: 2010-06-15
Released on: 2010-06-15
Original language:

In the business world, imitation gets a bad rap. We see imitating firms as me too players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitationthe exact or broad-brushed copying of an innovationis as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on RD costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:· How to select the right model to imitate· How to avoid oversimplification of a model· Which imitation strategy to use· How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal. Lenovo Goes Global - strategy+business The companys ultimate goal now is to compete against two of the worlds most innovative companies in the Internet era: Apple and Samsung Electronics which ... Call for Papers globalEDGE: Your source for Global ... Achieving Strategic Agility in Hypercompetitive Environments. The competitive landscape has been shifting in recent years more than ever. Globalization rapid ... Copycat Innovation: A Practical Route to Profitable Innovation Are we taking the wrong route to innovation? Innovation has been touted by practically every government political and business leader as the magic bullet to cure all ... Entertainment/Hollywood News Hollywood Reporter Read about the latest in Hollywood and entertainment news from The Hollywood Reporter your source for detailed movie reviews celebrity styles and industry blogs. Ronco Showtime Knives Ronco Six Star As Seen on TV Ronco Knives Buy 1 Get 1 Free. Ronco Six Star Cutlery is the brainchild of inventor Ron Popeil. These Ronco cutlery sets feature a quality stainless steel knife for ...
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